Samsung Unlocked Live: Escape the FOMO
BMB & CYLNDR
We took a modern London flat and transformed it into an escape room experience that fully harnessed Samsung technology, with 4 sets of influencers from the UK, Italy, Czech Republic and Benelux taking on the challenge whilst live streaming on their YouTube channels.
Our influencers had under 30 minutes to unlock giveaways & discounts for their followers and finally find their way out to the party of the year. We worked with expert escape rooms designers to make sure it was brand reflective, drove engagement and (most of all...) was fun to watch.