P&G Athletes for Good

A feel good Winter Olympics mini docu-series. Athletes for Good is a P&G initiative in collaboration with the IOC, awarding funding to selected athletes who are passionate about using their sporting success to fuel real-world impact. Enabling them to champion causes close to their hearts and inspire the next generation.

Filmed across seven countries, from Montreal to Madrid, the series features ten athletes, their communities, and stories that go far beyond the medal count.

To support the hero films, we developed ancillary content for P&G’s social channels, creating a flexible framework for promos and competitions that highlight the everyday products athletes rely on in their routines.