VISA Paris 2024 Olympics

With Gen Z showing a declining interest in traditional sports like the Olympics, Visa recognised an opportunity to reconnect with this audience by aligning with their real passions - music, gaming, fashion, technology, and creativity.

To bridge the gap, we paired Team Visa athletes with emerging creators to launch bold collaborations that blended sport and culture, inspiring young people to ‘level up’ their interests and engage with the Games in a new way.

I worked on the UK docuseries and content streams to bring these powerful stories to life across multiple channels.