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Mullen Lowe UK
This project centered around capturing a suite of social images to showcase two new premium ice cream flavors, Sunlover and Starchaser, coinciding with the PR launch at the Cannes Film Festival featuring TikTok star JVKE. Through location and styling, I curated inspirational storytelling moments designed to elicit pleasure and indulgence, resonating particularly with our Gen Z audience. The themed setups included beach date, pool day, me time, and garden party. These images played a pivotal role in driving 'in the moment' sales on popular food delivery platforms like Deliveroo.