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The Future Gen House by Samsung is a unique concept where each space is designed around five distinct Gen Z interest categories: gaming, entertainment, sports and fitness, cooking, and design. Infused with Samsung SmartThings Technology, the house serves as a dynamic playground for content creation.
Following successful launches in the UK and Korea, I played a pivotal role in establishing the Future Gen House for the LATAM market. Taking on the responsibilities of design and art direction, I collaborated with influencers to develop scripts and spent a week on set in Mexico, actively bringing our concepts to life. We delivered tons of strategic content for TikTok, used on both Samsung and influencer TikTok channels.