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WWF Festive TikTok Ads

Project Type /

Content Creation

Role /

Concept / Writer / Editor

VO /

Michael Lavin

Agency /

Direct to client

This was a quick turn around project to create a series of sponsored ads to encourage people to gift a loved one a WWF membership for Christmas. The ads use wildlife imagery in a cute winter theme, social native language, and the friendly tone of voice that WWF is known for.

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