Barbour Beacon
Hometown

Barbour Beacon is a contemporary take on the Barbour heritage brand, named after the Beacon lighthouse which stands at the mouth of the River Tyne in Barbour’s home of South Shields.

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We took the collection back to its roots, shooting with the Northern coastal town as our backdrop and gave it a fresh and youthful feel. The content was featured in store, online and across USC’s social channels.